Good Kiwi vibes, bottled. A summer campaign pairing Primo flavoured milk with four Kiwi artists, a playlist for every flavour, and a 3D world where the milk moves to the music.
Primo wanted to own the soundtrack of a Kiwi summer, so we turned the fridge into a record store.
Every flavour got an artist. Every artist got a playlist, a shoot and their own content suite, rolled out across screen, street and feed.
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